Recently inducted into the Marketing Hall of Legends, Syd draws on a respected background as a successful entrepreneur creative marketing legend and producer extraordinaire, providing a distinctly unique perspective for the Brand Voice principal team.
After a series of early creative successes, from Hollywood screenwriter to award-winning advertising producer, Syd started a joint venture in 1988 with John Labatt Ltd., called Supercorp. Under his leadership, Supercorp grew from $10M annual revenue to over $150M in just four years, becoming the commercial production industry's unrivaled leader, owning enterprises like HYP&N Media Buying Services, The Partners Film Company, The Animation House, Sounds Interchange Recording Studios, and the Air Company. Supercorp controlled 68% of all advertising production in Canada and 2% of the TV commercial production business in the U.S.
Syd is also one of the "bricks and clicks" pioneers in North America.
In 1994, he created The Kessler Group to address a growing need in the advertising community to move away from the broadcast advertising model, with its inherent inability to deliver measurable results, to a new advertising model called narrowcasting. The Kessler Group secured contracts with such notable American firms as Dow Jones, Wal*Mart and US West. On the heels of this success, Syd became Co-Director of KPMG e-commerce practice in 1997.
Syd now spends his time identifying, investing and then mentoring new businesses and organizations, principally in the entertainment, advertising, and insight research industries in Canada and the U.S.
He is a founding member of NABS, the National Advertising Benevolent Society, which looks after the well-being of advertising professionals, and a founding member of Kids Help Phone.
He is also a prolific author on the topic of consciousness and behaviour.
Brand Voice Inc.’s mission is to aggregate the next generation of marketing, advertising and insight companies in Canada and USA.
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